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PROJECT OVERVIEW
Delaware is not a state that is commonly thought of when one is planning a vacation, or even a short getaway. However, the state has plenty to offer, especially for those that live only a short distance away.
Our objective is to paint the state of Delaware as an ideal travel destination for tourists, and locals.
DELIVERABLE
Our tactic was to create two billboards that would be placed along the U.S. route 13 highway for ongoing passengers to observe.
Since Delaware is the first state, our goal was to highlight what makes Delaware unique, while also bringing attention to unconventional activities that Delaware offers.
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